Three things small businesses need to consider when setting up their website
One of the fundamental factors of the digital age is to have an online presence. Talk to any business expert and they’ll maintain that yes having an online presence is crucial to a small business, but getting it wrong can do more damage than good. Biz Midland offers tips for creating the perfect website - one that is user friendly as it is effective in getting you the visibility your website craves.
The internet is a crowded and highly competitive market, with small companies fighting tooth and nail to attract the attention of thousands if not millions of potential customers. Therefore, a quality website is essential if you want your business to stand out from the crowd.
Despite their enthusiasm to get online, most of these sites – a worrying 80% – simply aren't fit for purpose in today's digital age. The vast majority of small businesses are using sites that are based on out-of-date technology. They tend to be "static", limited to a few pages and do not have a content management system in place (CMS). Hence they can't perform basic but essential marketing tasks, such as posting photos and publishing customer testimonials.
The end result is their site ranks very low on a Google search – and even when they do attract visitors, they rarely convert them to paying customers as they project a poor image online. These businesses are effectively operating off-line and are missing huge opportunities to grow.
Even though a majority of businesses want to do more to enhance their online presence most don't know how they can start the process without spending hundreds or even thousands of pounds. Bearing this in mind, here are the three important points you must bear in mind when setting up your website.
A dynamic and up-to-date website will be more relevant to a visitor and it will also give repeat visitors a reason to return. News, special offers and reviews are a few ways of making a website more exciting and dynamic. And best of all, updating your content regularly makes it more search-engine friendly.
First impressions count and tend to last, and a professionally designed website with professional images makes all the difference. An important factor many people overlook is the colour of a site. Whether it's a subtle hint to complement your logo – or a full patterned background – the right colour scheme plays a big role in catching a visitor's eye. Unfortunately, a lot of amateur web designers go overboard when it comes to choosing a colour palette.
It's also worth remembering that high-quality images make a great first impression and can help make your site look professional. Pictures of your products and services can clearly showcase what you can offer customers. And the use of top-quality images also offers another advantage: your business is more likely to get noticed on image-heavy media sites such Instagram.
With nearly 130+ million websites in the UK alone, the internet is becoming an increasingly crowded marketplace. You must make your website visible to your customers and the way to do this is to climb search engine results, the king of which remains Google.
If your website hasn't been optimised to help it up the rankings, you can't independently reach out and help potential customers find you; instead you're relying on them stumbling across you by chance. If this description fits you, despite having a website, you're effectively working off-line and in the dark.
Biz Midlands is one of the fastest growing business directories in the Midlands offering free business listing, web development, SEO and social media marketing. We design and build websites that are responsive, mobile friendly, high quality and creative. We also deliver each project on time and on budget. Give us a call today to start your project.