Good website – How much does it really cost?
There is no definitive answer to the question, ‘How much does a website cost? It’s a common question in the world of website designing and one that varies depending on the company you choose and your personal budget. Before you decide who to go with, make sure you do your research and compare prices. It’s all good and well that you want to quality website but at the same time you don’t want leave a massive hole in your pocket.
One thing for sure, a quality website will not come cheap. Remember that your website is a 24/7 marketing tool and it will have the capacity to a make huge impact on the success of your business, gaining new clients, and thus enhancing your online reputation and visibility. Learn more about the importance of a great website.
If you have not worked on a web project before, expect to see a large range of costs from different companies. When you compare web design portfolios and proposal offerings you will see the difference in the solutions offered.
Let’s talk money
Research from various sources indicates that your website offers the best and most measurable ROI. So let’s get down to business and determine a realistic budget.
We recommend that you spend at least 50% of your marketing budget each year on your online marketing strategy. For the sake of quick math, let’s say your monthly marketing budget is £8,000—that would be £4,000/month for website work. Maybe you spend a large chunk the first year to get a new website in place. Then, the following year use the money for analytic reporting, social media strategy, complementary email marketing and search engine optimization.
The best things about your website is that you can easily test out new things, check statistics, adjust, tweak, and do it all over again to find what works best. By keeping money in your budget for online strategy year round, you will be ready for new ideas or technology to maintain a competitive advantage.
Biz Midlands is one of the fastest growing business directories in the Midlands offering free business listing, web development, SEO and social media marketing. We design and build websites that are responsive, high quality and creative. We also deliver each project on time and on budget. Give us a call today to start your project.